We’re pleased to announce the release of the Gravity Forms Klaviyo Add-On!
With this new integration, you can send form submissions straight to your Klaviyo account, creating and updating profiles and adding them to the lists you choose. Capture a lead through Gravity Forms and it’s ready to be segmented, nurtured, and sent your next campaign, with no manual exporting in between.
Read on to find out how it works and how to get started with Klaviyo today…
Klaviyo: Marketing automation built on customer data
Klaviyo is a marketing automation platform built for ecommerce and beyond, helping businesses turn customer data into personalized email and SMS campaigns that drive growth.
Its standout features include:
- Customer profiles – Klaviyo centralizes your customer and subscriber data, giving you a single source of truth for every contact and their activity.
- Email and SMS marketing – Reach your audience across channels with a drag-and-drop email editor, a large library of templates, and built-in tools for campaigns and one-off sends.
- Powerful segmentation – Build targeted segments based on behavior, demographics, and engagement, so the right message reaches the right person at the right time.
- Automation and flows – Set up automated flows for welcome sequences, abandoned carts, and post-purchase follow-ups, triggered by what your customers do.
- Analytics and AI – Lean on predictive insights, A/B testing, and detailed reporting to refine your strategy and get more from every campaign.
Klaviyo offers a free plan that supports up to 250 active profiles, with 500 email sends and 150 mobile messaging credits per month. Paid email plans start at $20 per month (at time of writing).
Meet the Klaviyo integration
When someone submits one of your forms, their details are sent straight to Klaviyo. A new profile is created, or an existing one is updated when the email address is already on file. And the contact is added to the list you’ve chosen, ready to be segmented, nurtured, and engaged.
Key features of the Klaviyo Add-On include:
- Create or update profiles – Create a new Klaviyo profile, or update an existing one when the submitted email address is already there, so your data stays current.
- Automatic list subscription – Add form submissions to a Klaviyo list automatically, making it easy to organize contacts and send targeted campaigns.
- Field mapping – Map Gravity Forms fields to Klaviyo profile fields like email, first name, last name, and phone number.
- Custom fields – Create and map custom fields to Klaviyo profile properties for further segmentation and personalization.
- Conditional Logic – Use Gravity Forms’ built-in conditional logic to control exactly which entries are sent to Klaviyo, so only the submissions you want are processed.
For more information, check out the Klaviyo Add-On documentation.
Get the Klaviyo Add-On
The Klaviyo Add-On is available with every Gravity Forms license. For all active license holders, here’s how to get your hands on it…
- Install the Klaviyo Add-On from the Add-On browser in the WordPress admin, or download it from your Gravity Forms account.
- You’ll need a free Klaviyo account to connect the integration.
- The setup documentation covers everything from there.
New to Gravity Forms? Try our free demo and then come back to check out our pricing and find the license that’s right for you.
As always, feel free to reach out to our friendly support team. We’re here to help if you have questions or need guidance getting started.
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