Marketing built on customer data.
Klaviyo is a marketing automation platform built for ecommerce and beyond. Segment your audience, automate flows, and send the right message at the right time.
Klaviyo pairs deep segmentation with email and SMS, so you can send targeted campaigns that drive sales and bring customers back.
Every submission creates or updates a full Klaviyo profile, giving you one source of truth for each contact and their activity.
Map form fields to Klaviyo and build richer profiles from the first submission.
Create or update profiles: Create new Klaviyo profiles, or update existing ones when the email address already exists. Keep data current.
List subscription: Add form submissions to a Klaviyo list of your choice, ready to segment, nurture, and engage.
Custom fields: Create and map custom fields to Klaviyo profile properties for sharper segmentation and personalization.
Use conditional logic to set specific conditions for when form data is sent to Klaviyo.
Qualified leads only: Set conditions for when submissions are sent, so only the entries you want are processed.
List subscription: Add form submissions to a Klaviyo list of your choice, ready to segment, nurture, and engage.
Consent required: Make sure only users who opt in are added to your list.


Transparent pricing?
That’s affirmative.
Whether you’re flying solo or leading the enterprise, Gravity Forms has a plan for everyone. Get the details and always know what you’ll pay.
Basic License
$59
/per year
1 Site
Standard Support
Basic License includes…
HubSpot Add-On
Mailchimp Add-On
Active Campaign Add-On
Campaign Monitor Add-On
Best Value
Elite License
$259
/per year
Unlimited Sites
Priority Support
WordPress Multisite
Elite License includes…
User Registration Add-On
Conversational Forms
Partial Entries Add-On
Polls Add-On
Signature Add-On
Survey Add-On
All of our Add-Ons are included with Elite!
Pro License
$159
/per year
3 Sites
Standard Support
Pro License includes…
Stripe Add-On
Dropbox Add-On
Square Add-On
Zapier Add-On
Slack Add-On
Trello Add-On
See why creators, teams, and businesses trust Gravity Forms to power their workflows
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started.

Documentation
Explore step-by-step documentation covering all things Klaviyo.

Gravity Forms blog
Tips, tutorials, and advanced use cases for better forms, all on the blog.

Gravity Learn site
Follow along with short practical videos, courses, and webinars.
Frequently Asked Questions.
What is the best WordPress form plugin for Klaviyo?
Gravity Forms makes it easy to connect WordPress forms with Klaviyo using the official Klaviyo integration. Send form submissions directly to Klaviyo, create or update customer profiles, grow your email and SMS lists, and capture the data you need for more personalized marketing.
Can I connect Gravity Forms to Klaviyo for email and SMS marketing?
Yes. The Gravity Forms Klaviyo integration connects your WordPress forms directly to Klaviyo, helping you turn form submissions into actionable customer data for email and SMS campaigns, automated flows, segmentation, and personalization.
Can Gravity Forms automatically add subscribers to Klaviyo lists?
Yes. Gravity Forms can automatically add form submissions to a Klaviyo list you choose. You can also use conditional logic to control which contacts are sent to Klaviyo, helping you build more targeted lists based on form responses, lead qualification, or consent.
Can I use Gravity Forms to collect customer data for Klaviyo segmentation?
Yes. Map standard and custom Gravity Forms fields to Klaviyo profile properties to build richer customer profiles. You can collect information such as interests, preferences, customer details, or lead data and use it to create more targeted Klaviyo segments and campaigns.
Can I use Gravity Forms and Klaviyo to collect marketing consent in WordPress?
Yes. Add consent or opt-in fields to your Gravity Forms forms and use conditional logic to send contacts to Klaviyo only when your specified conditions are met. This gives you greater control over how subscribers enter your email and SMS marketing lists.
If I decide to purchase Gravity Forms, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.



