Run discounts and promotions that work.
Add discount codes to your payment forms. Offer flat rate or percentage discounts, set expiry dates, and control usage – all from WordPress.
Features
Flexible discounts, full control.
Set up coupon codes for any payment forms on your WordPress site – run promotions exactly how you want.
Configure coupons to apply a fixed amount off the price or a percentage discount off the total.
USE CASES –
Discounts that drive action.
Promotions, loyalty rewards, seasonal sales – use coupons wherever you want to incentivize purchases.
Ecommerce and product sales
Offer discount codes to first-time buyers or loyal customers – increase conversions and repeat purchases.
Memberships and subscriptions
Attract new members with introductory discounts – or reward existing subscribers with exclusive codes.
Event registrations
Provide early bird pricing or group discounts – encourage sign-ups with limited-time offers.
Trusted by thousands of web professionals.
Check out all the good vibes from our stellar customers across the globe. We love to feel the love.
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Merrill Morris
Volunteer Web Person
It just works. Gravity Forms has been invaluable to our small, tiny-budget non-profit. It’s made it so much easier to increase membership and interaction. I can’t imagine not using it.
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Phil Hoyt
Web Developer
I had taken a very long break from Gravity Forms and beyond happy to be back. The dang thing just works and there are so many extensions.
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Remote Selmore
Owner – Maguire Web Design
Gravity Forms’ ecosystem of approved developer add-ons is outstanding, offering unmatched extendability and maturity. You’re leading the forms plugin market, and your advantage of time is invaluable. Keep fostering innovation and stability — well done, Team RocketGenius!
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Scott Alexander
Publisher, Willamette Living Magazine
Gravity Forms is simple, straightforward, and impressive. I set up an event calendar in minutes that outperformed our previous paid solution. It also allows site visitors to interact with our website’s front end without needing account access — super cool!
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Brent Butcher
Fos Digital Pty Ltd
Gravity Forms is highly customizable and integrates seamlessly with other software. We’re using it to create a 10-page online induction form for the manufacturing industry, which can be signed on a phone and exported to PDF for applicants and clients. With its intuitive design and extensive options, it’s the ultimate form creation software.
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Camila Arzate
Absolutely worth the price, allowing you to create complex forms in minutes with impressive stability and reliability. While a dark mode would improve visibility for users with sight issues, the product remains highly recommended.
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Jeff Pierce
Thank you for your exceptional support in resolving a complex issue for our client. Your patience, professionalism, and dedication stood out, going above and beyond what most companies offer. We truly appreciate your commitment and having our backs every step of the way.
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Leonardo Gandini
I’ve been a happy Gravity Forms user since 2016, with much of my business relying on GF-based solutions. Gravity SMTP was an incredible bonus, and I couldn’t believe it was included at no extra cost. You guys rock — keep up the great work!
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Barry Smith
As a business owner with minimal web creation experience, I found WordPress and GF intuitive enough to make necessary site changes when my contractor was unavailable. The straightforward design made it easy to navigate, and even my contractor asked me to show him how I managed the updates.
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started.

Documentation
Explore step-by-step documentation covering all things Coupons.

Gravity Forms blog
Tips, tutorials, and advanced use cases for better forms.

Gravity Learn site
Follow along with short practical videos, courses, and webinars.
Frequently Asked Questions.
How do I add coupon codes to a WordPress payment form?
Simply add the Coupon Field to any Gravity Forms payment form and create your coupon codes in the settings. You can apply them to specific forms or allow them across multiple forms on your WordPress site.
Can I create percentage and fixed-amount discounts?
Yes. You can configure coupons to apply either a flat-rate discount (e.g., $20 off) or a percentage discount (e.g., 15% off) to the total purchase amount.
Can I limit how often a coupon is used?
Absolutely. You can set usage limits, define start and expiration dates, and control whether coupons can be combined (stacked) with other offers.
Do coupons work with payment integrations?
Yes. The coupons works seamlessly with Gravity Forms payment add-ons like Stripe, PayPal, and Square, automatically adjusting the total before payment is processed.
Can I run time-limited promotions or early-bird discounts?
Yes. You can set activation and expiration dates for each coupon, making it easy to run seasonal promotions, early-bird pricing, or limited-time offers directly from your WordPress dashboard.
Which Gravity Forms licenses include the Coupons Add-On?
The Coupons Add-On is included with Gravity Forms Elite and Nonprofit licenses.
Can I try Gravity Forms before purchasing?
Yes. Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.

