BUSINESs AUTOMATION
Your form collects requests. Gravity Flow adds what happens next.
Gravity Flow routes form submissions to the right approver, in the right order, with the right conditions, and keeps a full record of every step.
Approvals and sign-offs
Move documents, policies, and decisions through reviewers in a set order. Every sign-off is timestamped, attributed, and logged.
Client services
Turn intake, onboarding, and support requests into systems. Screen every inquiry and assign new clients to the right person automatically.
Finance and operations
Handle purchase orders, expense claims, and budget requests with routed approvals – and automate a second sign-off on big numbers.
People ops
Automate time off requests, employee onboarding, and the HR processes that run on paperwork. Track every task to completion.
A full audit trail
Every workflow decision lands in the entry’s timeline with a name and a timestamp, stored in your own database.
Build on existing forms
Any form can start a workflow. Keep your existing forms and add the approvals and automation needed – no rebuilds required.
WORKFLOWS
Real workflows, built by real teams.
See how real businesses run their processes on Gravity Forms & Flow, from first submission to final decision.
See why creators, teams, and businesses trust Gravity to power their workflows
“
As a web designer, I have not found any other WordPress form application that is as easy to update and has as many features as Gravity Forms.
Kristin Pruis
“
Your customer service is very personal. Receiving quick email replies from your staff is gratifying and extremely helpful. I transferred licenses from me to two separate webmasters–it was seamless.
Caudia Siegal
“
I often have to create complex forms with conditional logic, and Gravity Forms is the only plugin I have found that is robust enough to do what I need.
Michele M.
Pricing
Simple, transparent pricing
For individuals
Core License
$99
/per year
+ VAT (for EU & UK Customers)
What’s included
1 Site
Automatic Updates
Standard Support
Unlimited Users & Workflows
Ideal for most businesses
Ultimate License
$447
/per year
+ VAT (for EU & UK Customers)
What’s included
50 Sites
Automatic Updates
Priority Support
Live Chat Support
WordPress Multisite
Unlimited Users & Workflows
All Extensions
For small businesses
Pro License
$299
/per year
+ VAT (for EU & UK Customers)
What’s included
1 Site
Everything in the Core License +
Flowchart Extension
Checklist Extension
Folders Extension
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started…
Frequently asked questions.
What is business automation in WordPress?
Business automation in WordPress uses forms and workflows to route information, assign tasks, collect approvals, send reminders, and track each step of a business process. Gravity Forms collects the initial request, while Gravity Flow manages what happens after submission.
How does Gravity Flow automate Gravity Forms workflows?
Gravity Flow turns a Gravity Forms entry into a structured workflow with approval, user input, notification, webhook, and integration steps. You can define who receives each task, set deadlines and reminders, and use conditional routing to determine the next step automatically.
What business processes can I automate with Gravity Flow?
You can automate time-off requests, employee onboarding, purchase orders, expense claims, document sign-offs, client intake, support requests, and other approval-based processes. Workflows can be adapted to match your organization’s people, policies, and routing rules.
Can Gravity Flow handle multi-step approvals and conditional routing?
Yes. Gravity Flow can send requests through multiple reviewers in a defined order and route entries differently based on form responses, approval decisions, or values such as purchase amounts. This makes it possible to require additional authorization only when specific conditions are met.
Does Gravity Flow provide an audit trail?
Yes. Gravity Flow records workflow activity in the Gravity Forms entry timeline, including decisions, notes, assignees, and timestamps. This creates a searchable record of who completed or approved each step, stored within your WordPress database.
Can I try Gravity Forms and Flow before purchasing?
Yes. Gravity Flow offers a free Ultimate demo that lets you test it as a full-featured WordPress form and workflow builder, including advanced features and extensions, before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms and Gravity Flow, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms and Flow which is why we offer a 30-day money back guarantee. If you find Gravity Forms or Flow isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.