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Brand new release: Emma Add-On 1.8

By Gravity Forms Published May 7, 2025

We are pleased to announce that we’ve updated the Gravity Forms Emma Add-On. With Emma v1.8 you’ll find the following…

• Updated the custom fields settings on the feed configuration page to use the generic_map type field instead of the deprecated dynamic_field_map type field.
• Updated the minimum Gravity Forms version to 2.5.

Email marketing with the Emma Add-On

Emma is a personalized email marketing solution that takes the guesswork out of your campaigns.

Whether you’re just starting out or looking to scale your strategy, the Gravity Forms Emma Add-On can help you create, automate, and analyze your email marketing efforts to drive real business growth.

For more information about setting up the Emma Add-On, be sure to check out the Gravity Forms documentation.

Key features of the add-on:

Emma’s features support both new marketers and experienced teams looking to improve their email strategy and drive business results.

Here are some of the key reasons to consider it for your forms:

• Seamless Gravity Forms integration – Install the add-on, sync your account, and start sending leads directly to your marketing lists.
• Smart list segmentation – Send subscribers to specific mailing lists and use conditional logic to further personalize based on form responses.
• Custom field mapping – Map every form field directly to Emma, collecting richer subscriber data for highly targeted campaigns.
• Double opt-in support – Ensure list quality with automatic double opt-in messages that verify subscriber legitimacy before adding them.

Get started with the Emma Add-On and enhance your marketing efforts today.

Emma Add-On v1.8 changelog

• Updated the custom fields settings on the feed configuration page to use the generic_map type field instead of the deprecated dynamic_field_map type field.
• Updated the minimum Gravity Forms version to 2.5.
• Removed ending space from the translatable string “Unable to add member:” to improve translation.

If you are a Gravity Forms license holder, the Emma Add-On v1.8 can be updated in your WordPress dashboard, or downloaded manually from your account downloads page.