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Introducing the Official Google Analytics Add-On v1.0

By Gravity Forms Published June 16, 2022

Gravity Forms is excited to announce the official launch of our Google Analytics Add-On. This week sees the Google Analytics Add-On graduate from its beta status and become a fully-fledged add-on, something we know many of you have been waiting for!

With Google Analytics Add-On v1.0, you’ll find a powerful tool that will enable you to reliably track form performance. Seamlessly send form submission and form pagination related events to your Google Analytics service, allowing you to better understand the effectiveness of your forms and how your audience interacts with them. Let’s find out more…

Track Form Performance with Google Analytics

Tracking website performance, and how visitors navigate and interact with the content on your site is essential for any business. Forms are no exception!

Understanding how your forms are performing across your site and over time is a must. And with our new Google Analytics Add-On, you can now dig down deep and track all the form metrics you need.

Monitor Form Conversions

Use the Google Analytics Add-On to track newsletter signup form conversions, payment form completions, new subscriptions, survey submissions, and much much more – all via your Google Analytics account. Monitor form conversions and get a clear understanding of your highest converting forms, or analyze specific goals relevant to your forms and business.

Analyze Form Pagination Events

With the Google Analytics Add-On, you can also track and analyze multi-page form metrics, giving you insight into user drop-off. You can then use this data to help tailor form length and content to provide a more user-friendly form experience, ultimately boosting conversions.

What You Need to Know

• The add-on supports both Universal Analytics and Google Analytics 4 (via Google Tag Manager).

• Goals can be easily set and retrieved from within your WordPress Admin.

• Connection types include:
  – Google Measurement Protocol (Our recommended connection type)
  – Google Analytics
  – Google Tag Manager

For in-depth information on the Google Analytics Add-On, please check out the Gravity Forms documentation.

Get the Google Analytics Add-On!

The Google Analytics Add-On is available with the Gravity Forms Elite license. Here’s how to get your hands on it…

• If you aren’t a Gravity Forms customer, or you are currently using a Basic or Pro license, head on over to our Elite license plan page to check out which features and integrations you get with this license and make a purchase.

• If you are an Elite Gravity Forms license holder, simply install the Google Analytics Add-On from the Add-On browser in your WordPress Admin, or download it from within your Gravity Forms account dashboard.

•  Already have the Google Analytics Add-On installed? Then update the add-on to v1.0 from within your WordPress dashboard, or download this latest version manually from your account downloads page.

Not yet a Gravity Forms customer? Sign up for our free demo to get the full Gravity Forms experience. Play around with our form builder, customize our form templates, or build a form from scratch.