Madlitics is a marketing attribution Gravity Forms add-on that shows you exactly where each lead really came from, directly inside your form entries and downstream tools.
With Madlitics installed, every Gravity Form submission is enriched with clean, structured attribution data so you can see which channels, campaigns, and pages actually drive high-value leads and revenue, not just clicks.
**How it works with Gravity Forms**
Madlitics tracks how visitors arrive on your site (UTMs, referrers, direct, etc.), follows them as they browse and return, and then attaches their full acquisition story to the moment they submit a Gravity Form. Persistent first-touch data means you don’t lose the original source, even if they convert days or weeks later.
All of this attribution data is stored alongside the entry and can be passed into your CRM, email platform, or any tool connected to Gravity Forms.
**Key capabilities**
• Channel and UTM tracking: Capture marketing channel, UTMs, campaigns, landing page, and more for every submission.
• Smart channel classification: Automatically group leads into 18+ acquisition channels, including Organic, Paid, Social, Display, Email, AI, and others.
• Cross-session attribution: Keep first-touch and key touchpoints intact as visitors browse, return, and eventually convert on your site.
• CRM-ready fields: Send source, channel, campaign, landing page, and other attribution fields through existing Gravity Forms feeds into your CRM and marketing tools.
• Privacy first: Built to align with GDPR, CCPA/CPRA, and consent requirements, with attribution data stored directly in Gravity Forms entries.
**Why Gravity Forms users choose Madlitics**
Instead of guessing which campaigns work, you’ll know which channels, ads, and content are generating qualified leads; not just form fills. Tie Gravity Forms submissions to pipeline and revenue, measure real acquisition cost, and shift budget into the campaigns that actually perform.
Madlitics turns your Gravity Forms into a full-funnel attribution engine, so every submission becomes a clear, trusted signal about what’s driving growth.