What does this plugin do?
A/B/C Testing for Gravity Forms lets you compare two or three versions of a Gravity Form to see which one gets the most submissions.
It splits your visitors between the different form variations, tracks each version’s conversion rate, tells you which is winning, then automatically switches to the winning form (or another chosen form) when the test concludes.
Instead of guessing whether a shorter form, a different headline, a new button label, or a reworked layout would get more submissions, you put your form variations head-to-head. The plugin quietly splits your visitors between the versions, tracks how many people see each one (impressions) and how many go on to submit (conversions), and works out each version’s conversion rate.
It tells you which form is winning and how confident you can be that the result is real rather than just being down to luck.
When the test reaches its finish line, it automatically picks the winning form and serves that version to all visitors from then onwards.
Why do you need it?
Every form on your site is a guess until it’s been measured.
Small wording or design changes can make a surprisingly large difference to how many people complete a form, but without testing you have no real way to know which change helped and which made things worse.
This plugin replaces opinion and gut feeling with real data from your own audience, so the decisions you make are informed and backed by evidence.
Who is it for?
If forms matter to your business, this plugin helps you make them perform as well as they possibly can, using your real visitors and clear, trustworthy numbers rather than guesswork.
This plugin is suited to:
- Business owners and marketers who rely on forms for leads, signups, bookings, or sales and want more conversions from the same traffic.
- Agencies and freelancers who want to show clients measurable proof that their form changes have improved results.
- Membership, course, and e-commerce sites where registration, checkout, or contact forms are a critical step and even a small lift in completion rate can add up.
- Anyone already using Gravity Forms who wants to optimise their forms properly instead of guessing.