General questions
What is Gravity Forms and how does it work?
Gravity Forms is a premium WordPress plugin that lets you create advanced forms using a drag-and-drop builder. You can collect user data, process payments, automate workflows, and integrate with third-party tools – all without needing to write code.
Is Gravity Forms free or paid?
Gravity Forms is a paid plugin with different pricing tiers depending on the features and integrations that you need.
How do I install Gravity Forms on WordPress?
After purchasing a license, download the plugin from your Gravity Forms account. In your WordPress dashboard, go to Plugins → Add New → Upload Plugin, upload the ZIP file, install, and activate it. Then follow the setup wizard instructions to get started.
Do I need coding skills to use Gravity Forms?
No, most features can be used without coding thanks to the visual builder. However, developers can extend functionality using hooks, filters, and custom code. Check out the extensive Gravity Forms documentation site to learn more.
Can beginners use Gravity Forms easily?
Yes, beginners can quickly create simple forms like contact forms or newsletter signups. Our intuitive drag-and-drop form builder and fully customizable templates will help you get new forms up and running in minutes.
What types of forms can I build with Gravity Forms?
You can create contact forms, surveys, quizzes, payment forms, booking forms, job applications, multi-step workflows, and more. All of these can be built from scratch, or by starting with a premade, customizable template from the Gravity Forms template library.
Features and functionality
What can you do with Gravity Forms?
Gravity Forms can collect data, process payments, automate workflows, send notifications, and connect to CRMs or email marketing tools. It’s often used for lead generation and business automation. Explore all the features!
Does Gravity Forms support payment processing?
How does Gravity Forms protect against spam?
Gravity Forms includes built-in spam protection features like honeypot fields, and supports tools like reCAPTCHA, Cloudflare Turnstile, Moderation, and Akismet to block unwanted submissions. These tools help keep your forms secure without affecting the user experience.
Gravity Forms create multi-step forms?
Yes, you can create multi-page forms using the built-in page field. This is useful for long forms like applications or surveys.
Does Gravity Forms store form submissions in WordPress?
Yes, all entries are stored in your WordPress database and can be viewed, exported, or managed from the dashboard.
Can I customize Gravity Forms design without CSS?
Yes, you can customize form styles using the block editor and form theme settings. For advanced design control, you can use CSS or a page builder.
Does Gravity Forms support conditional logic?
Yes, conditional logic allows you to show or hide fields, sections, or entire pages based on user input. Confirmation, notifications, and feeds can also be triggered based on conditional rules.
Can I automate workflows with Gravity Forms?
Yes, using add-ons like Zapier and Gravity Flow, you can automate approvals, email routing, task assignments, and entire workflows.
What is Gravity SMTP and why use it?
Gravity SMTP improves email delivery for Gravity Forms by sending notifications through trusted services instead of WordPress’s default mail system, helping prevent missed or spam-filtered emails. Check out our extensive documentation site for more information on Gravity SMTP.
Integrations and compatibility
Does Gravity Forms work with PayPal, Stripe, or Square?
What integrations does Gravity Forms support?
Gravity Forms integrates with many tools including CRMs (HubSpot, Salesforce), email platforms (Mailchimp, ActiveCampaign), payment gateways, and automation tools like Zapier. Explore the full list of Gravity Forms integrations.
Can Gravity Forms connect to email marketing tools like Mailchimp?
Does Gravity Forms integrate with Zapier?
Yes, Zapier allows you to connect Gravity Forms to thousands of apps without coding.
Can I send form data to a CRM automatically?
Yes, using CRM add-ons or Zapier, you can automatically send submissions to tools like HubSpot, Salesforce, or Zoho.
WordPress agencies
Why do WordPress agencies choose Gravity Forms?
WordPress Agencies choose Gravity Forms because it’s flexible, highly extensible, and developer-friendly. It also allows you to build custom solutions beyond simple forms.
Is Gravity Forms scalable for agency client work?
Yes, Gravity Forms scales well across multiple client sites, especially with Pro or Elite licenses that support multi-site usage and advanced integrations.
How does Gravity Forms help agencies streamline workflows?
Agencies can automate processes like lead routing, client onboarding, approvals, and notifications using built-in features and add-ons like Gravity Flow.
Can agencies build custom applications with Gravity Forms?
Yes, agencies often use Gravity Forms as a foundation for building custom applications such as calculators, directories, and internal tools using hooks and add-ons.
Does Gravity Forms support white-label or client-friendly setups?
While not fully white-labeled, agencies can configure forms and workflows in a way that’s easy for clients to manage without exposing complexity.
How do agencies maintain and update Gravity Forms across sites?
Agencies can manage updates through WordPress dashboards or use management tools for multiple sites. Keeping licenses active ensures access to updates and support.
Is Gravity Forms secure for client projects?
Yes, Gravity Forms follows WordPress security standards and supports secure data handling, especially when combined with SSL and trusted payment gateways.
Can agencies integrate Gravity Forms with custom APIs?
Yes, developers can use webhooks, the REST API, and custom code to integrate Gravity Forms with external systems.
How does Gravity Forms improve client ROI?
By improving lead capture, reducing manual work, and automating processes, Gravity Forms helps WordPress agencies deliver more value and measurable ROI to clients.
Can WordPress agencies use Gravity Forms for recurring revenue services?
Yes, agencies often use it to offer ongoing services like form maintenance, automation setups, CRM integrations, and optimization.
Pricing and licensing
How much does Gravity Forms cost?
Gravity Forms offers three license plans – Basic, Pro, and Elite – designed for different needs and project sizes. Licenses vary based on features, add-ons, and the number of sites you can use Gravity Forms on. Visit our pricing page to compare plans and find the best fit for you.
What’s included in each Gravity Forms license?
Each Gravity Forms license includes access to the core plugin, updates, and support, with additional features and add-ons available at higher tiers:
- Basic: Includes essential form-building features, marketing integrations, and spam protection tools for a single site.
- Pro: Adds payment gateways, the Zapier integration, and other advanced add-ons.
- Elite: Includes all Gravity Forms add-ons, including CRM integrations, advanced features, and Gravity SMTP, plus support for unlimited sites.
What advanced features are available with the Elite License?
The Elite license includes access to all Gravity Forms features and add-ons, including User Registration, Conversational Forms, Partial Entries, Polls, Signature, and Survey. It’s the best option for agencies, businesses, and power users who need the full Gravity Forms toolkit.
Do you offer a Nonprofit License?
Yes! The Nonprofit License is available to registered nonprofit organizations via an application process. Contact our team to apply.
Does Gravity Forms offer multisite?
Yes, Gravity Forms offers multisite with an Elite license.
Does Gravity Forms offer a lifetime license?
Gravity Forms operates on an annual subscription model that must be renewed for updates and support.
What happens if I don’t renew my license?
Your forms will still work, but you’ll lose access to updates and support.
Support
What kind of support does Gravity Forms offer?
Gravity Forms provides support through a dedicated team of experienced support engineers who help resolve technical issues, account questions, and general inquiries.
How do I contact Gravity Forms support?
You can contact the Gravity Forms support team by submitting a ticket. Once submitted, the support engineers will review your request and respond with next steps.
Can I try Gravity Forms before purchasing?
Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms, do you offer a money-back guarantee?
We want you to feel confident about purchasing Gravity Forms, which is why we offer a 30-day money-back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.
Technical
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Help with Purchasing, Licenses, or your Account.
Get solutions for any issues regarding purchasing, license keys, or your Gravity Forms account.
General Questions.
Go here for pre-sale questions about Gravity Forms, or general inquiries unrelated to product support.