Smarter forms with conditional logic.
Ask smarter questions, personalize what happens after submission, and guide people down the right path automatically.
Features
Build forms that adapt in real time.
Create forms with multiple paths, using rules that control fields, messaging, and automation.
Show and hide fields instantly
Ask different questions for different people — without building multiple forms. Reveal extra details only when they’re needed, from optional contact info to survey follow-ups.
Personalize confirmations
Send users to the right thank-you page, show a tailored message, or share a specific CTA based on their form responses – so everyone gets a next step that makes sense for them.
Send the right notifications
Notify the right person (or team) every time. Use conditional rules to send different emails based on what someone selected – and keep your replies relevant.
Control feeds and payments
Decide when feeds should process, from email marketing opt-ins to payment gateways. Great for offering multiple payment options or triggering integrations only when needed.
USE CASES –
One form, multiple outcomes.
Conditional logic isn’t just for fields – apply it across form settings to control what’s shown, sent, and processed.
Different clients, different questions
Create a client form that adapts by project type – from new projects to support requests and everything in between.
Different answers, different follow-ups
Show the confirmation that matches the request, and send notifications to the team that owns it.
Different submissions, different systems
Use conditional feeds to send data where it needs to go – add leads to a CRM, subscribers to email lists, and process payments when applicable.
Trusted by thousands of web professionals.
Check out all the good vibes from our stellar customers across the globe. We love to feel the love.
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Merrill Morris
Volunteer Web Person
It just works. Gravity Forms has been invaluable to our small, tiny-budget non-profit. It’s made it so much easier to increase membership and interaction. I can’t imagine not using it.
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Phil Hoyt
Web Developer
I had taken a very long break from Gravity Forms and beyond happy to be back. The dang thing just works and there are so many extensions.
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Remote Selmore
Owner – Maguire Web Design
Gravity Forms’ ecosystem of approved developer add-ons is outstanding, offering unmatched extendability and maturity. You’re leading the forms plugin market, and your advantage of time is invaluable. Keep fostering innovation and stability — well done, Team RocketGenius!
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Scott Alexander
Publisher, Willamette Living Magazine
Gravity Forms is simple, straightforward, and impressive. I set up an event calendar in minutes that outperformed our previous paid solution. It also allows site visitors to interact with our website’s front end without needing account access — super cool!
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Brent Butcher
Fos Digital Pty Ltd
Gravity Forms is highly customizable and integrates seamlessly with other software. We’re using it to create a 10-page online induction form for the manufacturing industry, which can be signed on a phone and exported to PDF for applicants and clients. With its intuitive design and extensive options, it’s the ultimate form creation software.
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Camila Arzate
Absolutely worth the price, allowing you to create complex forms in minutes with impressive stability and reliability. While a dark mode would improve visibility for users with sight issues, the product remains highly recommended.
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Jeff Pierce
Thank you for your exceptional support in resolving a complex issue for our client. Your patience, professionalism, and dedication stood out, going above and beyond what most companies offer. We truly appreciate your commitment and having our backs every step of the way.
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Leonardo Gandini
I’ve been a happy Gravity Forms user since 2016, with much of my business relying on GF-based solutions. Gravity SMTP was an incredible bonus, and I couldn’t believe it was included at no extra cost. You guys rock — keep up the great work!
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Barry Smith
As a business owner with minimal web creation experience, I found WordPress and GF intuitive enough to make necessary site changes when my contractor was unavailable. The straightforward design made it easy to navigate, and even my contractor asked me to show him how I managed the updates.
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started.
Documentation
Explore step-by-step documentation covering all things conditional logic.
Gravity Forms blog
Tips, tutorials, and advanced use cases for better forms.
Gravity Learn site
Follow along with short practical videos, courses, and webinars.
Frequently Asked Questions.
What is conditional logic in Gravity Forms?
Conditional logic in Gravity Forms allows you to show or hide fields, send and display different notifications and confirmations, and trigger integrations automatically based on how users interact with your form.
How does conditional logic improve the user experience in WordPress forms?
Conditional logic creates smarter, more personalized forms by asking only relevant questions, guiding users through the right path, and adapting the form in real time based on their responses.
Can I use conditional logic to control form confirmations and thank-you messages?
Yes, Gravity Forms lets you personalize confirmations by redirecting users to different thank-you pages, displaying custom messages, or showing specific calls to action based on form submissions.
Can conditional logic control notifications and email routing?
Gravity Forms uses conditional rules to send notifications to the right person or team, ensuring form submissions are routed accurately and responses stay relevant.
Does conditional logic work with integrations and payment processing?
Yes, you can use conditional logic to control feeds and payments, deciding when integrations like email marketing tools, CRMs, or payment gateways should process based on form selections.
Can I create one form with multiple outcomes using conditional logic?
Yes, conditional logic allows a single form to handle multiple scenarios, adapting questions, follow-ups, notifications, and integrations without needing to build separate forms.
Can I try Gravity Forms before purchasing?
Yes. Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.
Can I create one form with multiple outcomes using conditional logic?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.