Integration

Zoho CRM

Connect your WordPress forms with Zoho CRM. Create contacts, capture leads, and feed your sales pipeline – all from form submissions.

Official Gravity Forms Integration

A complete CRM platform.

Contacts and leads, automated

Form submissions become contacts and leads in Zoho automatically – straight into your mailing lists and sales pipelines.

Built to scale

Whether you’re a growing team or an enterprise, Zoho CRM adapts to your business and keeps everything organised in one place.

Included with Pro, Elite, and Nonprofit

The Zoho CRM Add-On is available with a Gravity Forms Pro, Elite, or Nonprofit license.

Create and update contacts

Every form submission can add a new contact to Zoho – or update an existing one with the latest data.

Map fields: Send form data to the right Zoho contact fields, including custom keys.

Owner and source: Assign a contact owner and lead source automatically.

Attachments: Send uploaded files to Zoho CRM alongside the contact record.

Capture leads and create tasks

Turn form submissions into sales leads – rated, assigned, and ready for follow-up.

Lead details: Set owner, rating, status, and source for each new lead.

Create tasks: Add a task linked to the contact or lead – with subject, due date, and owner.

Conditional logic: Only send data to Zoho when specific criteria are met.

Transparent pricing?
That’s affirmative.

Elite License


$259

Unlimited Sites

Priority Support

WordPress Multisite

Elite License includes…


User Registration Add-On

Conversational Forms

Partial Entries Add-On

Polls Add-On

Signature Add-On

Survey Add-On

See all Add-Ons included…

Pro License


$159

3 Sites

Standard Support

Pro License includes…


Stripe Add-On

Dropbox Add-On

Square Add-On

Zapier Add-On

Zapier Add-On

Trello Add-On

See all Add-Ons included…

Kristin Pruis

Claudia Siegal

Michele M.

Need more info?

Our extensive documentation, blog, and Learn site have all the resources you need to get started.

Frequently Asked Questions.

What does the Gravity Forms Zoho CRM Add-On do?

The Gravity Forms Zoho CRM Add-On connects your WordPress forms directly to Zoho CRM, allowing you to automatically create or update contacts and generate new sales leads whenever a form is submitted.

Can I create Zoho CRM contacts from WordPress forms?

Yes. When a Gravity Forms form is submitted, the Zoho CRM Add-On can automatically create a new contact in Zoho CRM using the data collected on your WordPress form.

Does the Zoho CRM Add-On support updating existing contacts?

Absolutely. The add-on can detect existing contacts in Zoho CRM and update them with the most recent information from your form submissions, helping keep your CRM clean and up to date.

Can I create sales leads in Zoho CRM from Gravity Forms?

Yes. You can automatically create new Zoho CRM sales leads when a WordPress form is submitted and associate them with the corresponding contact, streamlining your sales pipeline.

Can I control when form submissions are sent to Zoho CRM?

Yes. The Gravity Forms Zoho CRM Add-On supports Gravity Forms’ built-in conditional logic, allowing you to create contacts or leads only when specific conditions are met—such as qualifying fields or lead-intent selections.

Is this a native WordPress integration with Zoho CRM?

Yes. The Zoho CRM Add-On is an official Gravity Forms add-on, providing a reliable, secure, and fully supported WordPress-to-Zoho CRM integration without the need for third-party connectors.

Who is the Gravity Forms Zoho CRM Add-On best for?

This add-on is ideal for businesses, sales teams, and marketers who want to automate lead capture, manage contacts, and sync WordPress form data directly into Zoho CRM.

Which Gravity Forms licenses include the Zoho CRM Add-On?

The Gravity Forms Zoho CRM Add-On is included with Pro, Elite, and Nonprofit licenses.

Can I try Gravity Forms before purchasing?

Yes. Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.