Personalized email marketing.
Emma helps you send the right message to the right people – automated emails, A/B testing, and analytics that make sense of your results.
Built for marketing teams
Emma is designed for businesses that want personalised campaigns without complexity – automation that works the way you do.
Quick to set up
Install the add-on, connect your Emma account, and start sending subscribers – no technical setup required.
Included with all licences
The Emma Add-On is available with every Gravity Forms licence – Basic, Pro, Elite, and Nonprofit.
Capture detailed subscriber data
Send more than just an email address to Emma – map form fields and build richer profiles.
Custom fields: Map any form field to Emma – or create new custom fields directly from the add-on.
Groups: Choose which Emma list new subscribers are added to – keep your contacts organised.
Double opt-in: Send a confirmation email before adding contacts – only verified subscribers make the list.
Control who gets added
Use conditional logic to decide when form data is sent to Emma.
Consent first: Only subscribe users who explicitly opt in to your emails.
Targeted segmentation: Route contacts to different groups based on their form answers.
Quality leads: Filter out submissions that don’t meet your criteria before they reach Emma.
Transparent pricing?
That’s affirmative.
Whether you’re flying solo or leading the enterprise, Gravity Forms has a plan for everyone. Get the details and always know what you’ll pay.
Basic License
$59
per year
Buy Now
1 Site
Standard Support
Pro License includes…
HubSpot Add-On
Mailchimp Add-On
Active Campaign Add-On
Campaign Monitor Add-On
Best Value
Elite License
$259
per year
Unlimited Sites
Priority Support
WordPress Multisite
Elite License includes…
User Registration Add-On
Conversational Forms
Partial Entries Add-On
Polls Add-On
Signature Add-On
Survey Add-On
All of our Add-Ons are included with Elite!
Pro License
$159
per year
3 Sites
Standard Support
Pro License includes…
Stripe Add-On
Dropbox Add-On
Square Add-On
Zapier Add-On
Zapier Add-On
Trello Add-On
See why creators, teams, and businesses trust Gravity Forms to power their workflows
“
As a web designer, I have not found any other WordPress form application that is as easy to update and has as many features as Gravity Forms.
Kristin Pruis
“
Your customer service is very personal. Receiving quick email replies from your staff is gratifying and extremely helpful. I transferred licenses from me to two separate webmasters–it was seamless.
Claudia Siegal
“
I often have to create complex forms with conditional logic, and Gravity Forms is the only plugin I have found that is robust enough to do what I need.
Michele M.
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started.
Documentation
Explore step-by-step documentation covering all things Emma.
Gravity Forms blog
Tips, tutorials, and advanced use cases for better forms, all on the blog.
Gravity Learn site
Follow along with short practical videos, courses, and webinars.
Frequently Asked Questions.
What does the Gravity Forms Emma Add-On do?
The Gravity Forms Emma Add-On connects your WordPress forms to the Emma email marketing platform, automatically adding subscribers to your email campaigns when a form is submitted.
Can I segment Emma mailing lists using Gravity Forms?
Yes, the Emma Add-On lets you send subscribers to specific Emma mailing lists, and you can use Gravity Forms conditional logic to further segment users based on their form responses.
Can I send custom form fields to Emma?
Yes, every Gravity Forms field can be mapped to Emma custom fields, allowing you to collect detailed subscriber data for more personalized email campaigns.
Does the Emma Add-On support double opt-in?
Yes, you can enable double opt-in so subscribers receive a confirmation email and are only added to your Emma mailing lists after they confirm.
Who should use the Gravity Forms Emma integration?
The Emma Add-On is ideal for businesses, marketers, and organizations that want to automate email list growth and run targeted campaigns using Emma.
Which Gravity Forms licenses include the Emma Add-On?
The Emma Add-On is included with Gravity Forms Basic, Pro, Elite, and Nonprofit licenses.
Can I try Gravity Forms before purchasing?
Yes. Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.