More than just email.
Mailchimp is a complete marketing platform – automation, segmentation, templates, and analytics to help you grow, engage, and convert.
Automation built in
Set up welcome emails, drip campaigns, and follow-ups – engage your audience automatically while you focus on your business.
Flexible pricing, any stage
Free plans to get started, premium options as you scale – Mailchimp grows with your business without locking you in.
Included with all licences
The Mailchimp Add-On is available with every Gravity Forms licence – Basic, Pro, Elite, and Nonprofit.
Organise subscribers your way
Tags, groups, and custom fields – segment your audience from the moment they sign up.
Audiences: Choose which Mailchimp audience new subscribers are added to.
Groups: Assign subscribers to groups based on their interests or form answers.
Tags: Add multiple tags per subscriber – organise your list and target campaigns with precision.
Custom Fields: Map any form field to Mailchimp – capture the data you need for personalised emails.
Notes: Add internal notes to subscriber profiles – only visible to you in Mailchimp.
Build a list worth emailing
Use conditional logic and double opt-in to make sure only quality leads make it through.
Double Opt-In: Send a confirmation email before adding subscribers – only verified contacts make the cut.
VIP status: Mark high-value subscribers so you can prioritise them in Mailchimp.
Conditional rules: Set conditions for when data is sent – different forms, different audiences, your rules.
Transparent pricing?
That’s affirmative.
Whether you’re flying solo or leading the enterprise, Gravity Forms has a plan for everyone. Get the details and always know what you’ll pay.
Basic License
$59
per year
Buy Now
1 Site
Standard Support
Pro License includes…
HubSpot Add-On
Mailchimp Add-On
Active Campaign Add-On
Campaign Monitor Add-On
Best Value
Elite License
$259
per year
Unlimited Sites
Priority Support
WordPress Multisite
Elite License includes…
User Registration Add-On
Conversational Forms
Partial Entries Add-On
Polls Add-On
Signature Add-On
Survey Add-On
All of our Add-Ons are included with Elite!
Pro License
$159
per year
3 Sites
Standard Support
Pro License includes…
Stripe Add-On
Dropbox Add-On
Square Add-On
Zapier Add-On
Zapier Add-On
Trello Add-On
See why creators, teams, and businesses trust Gravity Forms to power their workflows
“
As a web designer, I have not found any other WordPress form application that is as easy to update and has as many features as Gravity Forms.
Kristin Pruis
“
Your customer service is very personal. Receiving quick email replies from your staff is gratifying and extremely helpful. I transferred licenses from me to two separate webmasters–it was seamless.
Claudia Siegal
“
I often have to create complex forms with conditional logic, and Gravity Forms is the only plugin I have found that is robust enough to do what I need.
Michele M.
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started.
Documentation
Explore step-by-step documentation covering all things Mailchimp.
Gravity Forms blog
Tips, tutorials, and advanced use cases for better forms, all on the blog.
Gravity Learn site
Follow along with short practical videos, courses, and webinars.
Frequently Asked Questions.
What does the Gravity Forms Mailchimp Add-On do?
The Gravity Forms Mailchimp Add-On connects your WordPress forms to Mailchimp, automatically adding new subscribers to your email lists when a form is submitted.
Can I send custom form fields from Gravity Forms to Mailchimp?
Yes, the Mailchimp Add-On allows you to map any Gravity Forms field to Mailchimp custom fields, enabling richer subscriber profiles and more personalized email campaigns.
Can I segment Mailchimp audiences using Gravity Forms?
Yes, you can automatically tag, segment, and group subscribers in Mailchimp based on form submissions, making it easy to send targeted and behavior-based campaigns.
Does the Mailchimp Add-On support double opt-in?
Yes, you can enable Mailchimp’s double opt-in feature so subscribers receive a confirmation email and are only added to your list after verifying their email address.
Can I control who gets subscribed to Mailchimp using conditional logic?
Yes, Gravity Forms conditional logic lets you decide when form entries are sent to Mailchimp, such as subscribing users only if they select a checkbox or meet specific criteria.
Who should use the Gravity Forms Mailchimp integration?
The Mailchimp Add-On is ideal for businesses, marketers, and creators who want to grow and manage email lists, automate campaigns, and track engagement directly from WordPress.
Which Gravity Forms licenses include the Mailchimp Add-On?
The Mailchimp Add-On is included with Gravity Forms Basic, Pro, Elite, and Nonprofit licenses.
Can I try Gravity Forms before purchasing?
Yes. Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.