From form to CRM in seconds.
Every submission adds a contact to HubSpot automatically – no exports, no copy-pasting, no gaps in your data.
Built for marketing and sales teams
Small businesses, agencies, growing startups – HubSpot helps teams organize leads, close deals, and stay on top of follow-ups.
Powerful email tools
Segmented lists, personalized content, automated sequences – send the right message, to the right person, at the right time.
Included with all licences
The HubSpot Add-On is available with every Gravity Forms licence – Basic, Pro, Elite, and Nonprofit.
Build detailed contact profiles
Capture the data you need and see how contacts interact with your site.
Map fields: Send form data to the right HubSpot contact fields.
Additional properties: Map extra HubSpot fields beyond the basics.
Track behavior: See pages visited, forms completed, and interests.
Control how contacts are managed
Decide where contacts land in your pipeline and who owns them.
Lead Status: Set the status for new contacts as they arrive.
Lifecycle Stage: Define where contacts sit in your pipeline.
Contact Owner: Assign to a specific team member or set conditions for routing.
Transparent pricing?
That’s affirmative
Whether you’re flying solo or leading the enterprise, Gravity Forms has a plan for everyone. Get the details and always know what you’ll pay.
Basic License
$59
per year
Buy Now
1 Site
Standard Support
Pro License includes…
HubSpot Add-On
Mailchimp Add-On
Active Campaign Add-On
Campaign Monitor Add-On
Best Value
Elite License
$259
per year
Unlimited Sites
Priority Support
WordPress Multisite
Elite License includes…
User Registration Add-On
Conversational Forms
Partial Entries Add-On
Polls Add-On
Signature Add-On
Survey Add-On
All of our Add-Ons are included with Elite!
Pro License
$159
per year
3 Sites
Standard Support
Pro License includes…
Stripe Add-On
Dropbox Add-On
Square Add-On
Zapier Add-On
Zapier Add-On
Trello Add-On
See why creators, teams, and businesses trust Gravity Forms to power their workflows
“
As a web designer, I have not found any other WordPress form application that is as easy to update and has as many features as Gravity Forms.
Kristin Pruis
“
Your customer service is very personal. Receiving quick email replies from your staff is gratifying and extremely helpful. I transferred licenses from me to two separate webmasters–it was seamless.
Claudia Siegal
“
I often have to create complex forms with conditional logic, and Gravity Forms is the only plugin I have found that is robust enough to do what I need.
Michele M.
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started.
Documentation
Explore step-by-step documentation covering all things HubSpot.
Gravity Forms blog
Tips, tutorials, and advanced use cases for better forms, all on the blog.
Gravity Learn site
Follow along with short practical videos, courses, and webinars.
Frequently Asked Questions.
What does the Gravity Forms HubSpot Add-On do?
The Gravity Forms HubSpot Add-On connects your WordPress forms directly to HubSpot, automatically sending form submission data to your HubSpot CRM so you can manage, track, and segment leads in one place.
Can Gravity Forms create or update HubSpot contact records automatically?
Yes, when a visitor submits a Gravity Forms form, the HubSpot Add-On automatically creates a new contact or updates an existing contact record in HubSpot with the latest information.
Can I control which form data is sent to HubSpot?
Yes, the HubSpot Add-On gives you full control over the data sent to HubSpot, allowing you to choose specific fields, assign contacts to HubSpot users, and use conditional logic to send entries only when certain criteria are met.
Does the Gravity Forms HubSpot Add-On support conditional logic?
Yes, you can use Gravity Forms conditional logic to decide when form entries should be sent to HubSpot, ensuring only qualified leads or relevant submissions are added to your CRM.
Who should use the Gravity Forms HubSpot integration?
The Gravity Forms HubSpot Add-On is ideal for marketing, sales, and customer service teams, as well as small business owners who want to organize contacts, track engagement, and personalize follow-ups using HubSpot.
Which Gravity Forms licenses include the HubSpot Add-On?
The HubSpot Add-On is included with all Gravity Forms licenses, including Basic, Pro, Elite, and Nonprofit plans.
Can I try Gravity Forms before purchasing?
Yes. Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.