Measure what matters.
Send form submission and pagination events straight to Google Analytics – understand which forms convert, where users drop off, and what’s working.
The analytics tool you already use
Google Analytics is the most widely used analytics tool – add form performance data to the insights you’re already tracking.
Better data, better forms
See how users move through your forms, identify what’s stopping them, and make informed decisions to improve conversions.
Included with Elite and Nonprofit
The Google Analytics Add-On is available with a Gravity Forms Elite or Nonprofit license.
Form conversions
Track newsletter signups, payment completions, subscriptions, survey submissions, and more – all in your Google Analytics account.
Monitor over time: See how form conversions trend week to week, month to month.
Find top performers: Identify which forms convert best and where to focus your efforts.
Analyze goals: Dig into specific conversion goals relevant to your forms and business.
Form pagination events
Track multi-page form metrics and get insight into user drop-off across your site.
Spot the barriers: See exactly where users abandon multi-page forms.
Improve completion rates: Use the data to tailor form length and content.
Better user experience: Create forms that are easier to complete from start to finish.
Multiple connection types
Choose how you connect to Google Analytics – flexibility built in.
Google Measurement Protocol: The recommended connection type for reliable tracking.
Google Analytics: Connect directly to your GA account.
Google Tag Manager: Use your existing GTM setup to send events to GA4.
Transparent pricing?
That’s affirmative.
The Google Analytics Add-On is included with a Gravity Forms Elite license. Get the details and always know what you’ll pay.
Buy NowThe Gravity Forms Elite License gives you unlimited access to the full suite of features, all of our add-ons, and Gravity SMTP!
Unlimited Sites
Priority Support
WordPress Multisite
User Registration Add-On
Conversational Forms
Partial Entries Add-On
Polls Add-On
Signature Add-On
Survey Add-On
See why creators, teams, and businesses trust Gravity Forms to power their workflows
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As a web designer, I have not found any other WordPress form application that is as easy to update and has as many features as Gravity Forms.
Kristin Pruis
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Your customer service is very personal. Receiving quick email replies from your staff is gratifying and extremely helpful. I transferred licenses from me to two separate webmasters–it was seamless.
Claudia Siegal
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I often have to create complex forms with conditional logic, and Gravity Forms is the only plugin I have found that is robust enough to do what I need.
Michele M.
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started.
Documentation
Explore step-by-step documentation covering all things Google Analytics.
Gravity Forms blog
Tips, tutorials, and advanced use cases for better forms, all on the blog.
Gravity Learn site
Follow along with short practical videos, courses, and webinars.
Frequently Asked Questions.
What does the Gravity Forms Google Analytics Add-On do?
The Gravity Forms Google Analytics Add-On lets you track WordPress form submissions and pagination events in Google Analytics, helping you measure conversions and form performance accurately.
Can I track form conversions in Google Analytics with Gravity Forms?
Yes, the add-on sends form submission events to Google Analytics so you can track conversions for newsletter signups, payments, subscriptions, surveys, and more.
Does the Google Analytics Add-On track multi-page form interactions?
Yes, the add-on tracks form pagination events, allowing you to analyze drop-off points in multi-page forms and optimize them for higher completion rates.
How does Gravity Forms connect to Google Analytics?
The add-on supports multiple connection types, including Google Measurement Protocol, Google Analytics, and Google Tag Manager, giving you flexibility in how data is sent.
What license is required to use the Gravity Forms Google Analytics Add-On?
The Google Analytics Add-On is available with Gravity Forms Elite and Nonprofit licenses.
Can I try Gravity Forms before purchasing?
Yes. Gravity Forms offers a free Elite demo that lets you test it as a full-featured WordPress form builder before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.