

Our Thoughts.
A collection of missives and messages, along with nerd talk and company carryings-on.



Quick Guide to Using Conditional Logic for Smarter Forms
ByWith conditional logic, you can build interactive forms that let you collect the data you need without straining the user experience.
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How to Use Gravity Forms for Email Marketing Automation
ByIt’s not just forms. Use Gravity Forms for email automation using a variety of tools and integrations. Here’s how.
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Mastering the Multi-Page Form With Gravity Forms
ByHere’s what to know about designing high-converting multi-page forms with Gravity Forms.
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Capturing Salesforce Leads From WordPress Form Submissions
By Jeff MatsonCRMs like Salesforce are important to businesses all over the world for keeping track of clients and closing on leads.
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10 Ways to Supercharge Your Forms with Zapier
By Jeff MatsonThe Zapier Add-On is an excellent choice for managing data from your forms and transforming it into limitless useable media publications. Find out more…
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Why Google Hates Your Forms and What to Do About It
ByWill Google penalize your site for a few bad mobile forms? Absolutely. Here’s what you can do about it.
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Creating the Perfect Contact Form
By Jeff MatsonHere at Gravity Forms, we proudly help websites build forms for a multitude of purposes. Of those various purposes, the most common use for any WordPress form plugin is to create a contact form. Contact forms are a staple for any website, and nearly every website on the planet has at least one (we’d even be willing to bet that if other planets have websites, they probably have contact forms on them too). Well, we’ve seen quite a few contact forms over the years on all kinds of WordPress sites, and we can say without a doubt that they’re not all made equally. Thanks to our experience with powering forms on millions of WordPress sites, we’ve become a bit of an expert in the field of making efficient and beautiful contact forms. So what goes into making a contact form that drives high conversions and is a pleasure for the user? Keep reading and we’ll show you exactly how to make the perfect contact form!
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Gravity Forms v2.3.2 Released
By Carl HancockGravity Forms v2.3.2 is now available via automatic update and the downloads page. For complete details on what is new in Gravity Forms v2.3.2 see the changelog below. If you have not already upgraded to v2.3, be sure to read the Gravity Forms v2.3 release announcement before upgrading.
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Stop Making These Form Design Mistakes If You Want Conversions
ByAre these common form mistakes hurting your conversions? Here’s what to do about it.
Read moreGravity Forms v2.3.1 Released
By Carl HancockGravity Forms v2.3.1 is now available via automatic update and the downloads page. For complete details on what is new in Gravity Forms v2.3.1 see the changelog below. If you have not already upgraded to Gravity Forms v2.3, be sure to read the release announcement before upgrading.
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Here’s When to Worry About Your Form Conversion Rates
ByDo you have a good conversion rate or is it just good enough? Here’s how to calculate the true value of a form conversion.
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How UF Health Uses Gravity Forms for Critical Data
By Jeff MatsonThese days, hospitals have just as many online as they do offline. With multiple hospitals, clinics, colleges and research institutes, as well as over 22,000 employees, UF Health is no exception. Combine that with over 1,500 sites across a multiple WordPress Multisite installations, and you have quite the technological challenge to keep everything moving smoothly. We always love to hear about how people are using Gravity Forms in large-scale, mission-critical environments. Today, I had the pleasure of chatting with one of the University of Florida Health‘s senior developers: Chris Wiegman to get a better understanding of the unique challenges they face every day, and how UF Health uses Gravity Forms to solve those problems.
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