

Our Thoughts.
A collection of missives and messages, along with nerd talk and company carryings-on.



Why Google Hates Your Forms and What to Do About It
ByWill Google penalize your site for a few bad mobile forms? Absolutely. Here’s what you can do about it.
Read more
Creating the Perfect Contact Form
By Jeff MatsonHere at Gravity Forms, we proudly help websites build forms for a multitude of purposes. Of those various purposes, the most common use for any WordPress form plugin is to create a contact form. Contact forms are a staple for any website, and nearly every website on the planet has at least one (we’d even be willing to bet that if other planets have websites, they probably have contact forms on them too). Well, we’ve seen quite a few contact forms over the years on all kinds of WordPress sites, and we can say without a doubt that they’re not all made equally. Thanks to our experience with powering forms on millions of WordPress sites, we’ve become a bit of an expert in the field of making efficient and beautiful contact forms. So what goes into making a contact form that drives high conversions and is a pleasure for the user? Keep reading and we’ll show you exactly how to make the perfect contact form!
Read more
Gravity Forms v2.3.2 Released
By Carl HancockGravity Forms v2.3.2 is now available via automatic update and the downloads page. For complete details on what is new in Gravity Forms v2.3.2 see the changelog below. If you have not already upgraded to v2.3, be sure to read the Gravity Forms v2.3 release announcement before upgrading.
Read more
Stop Making These Form Design Mistakes If You Want Conversions
ByAre these common form mistakes hurting your conversions? Here’s what to do about it.
Read moreGravity Forms v2.3.1 Released
By Carl HancockGravity Forms v2.3.1 is now available via automatic update and the downloads page. For complete details on what is new in Gravity Forms v2.3.1 see the changelog below. If you have not already upgraded to Gravity Forms v2.3, be sure to read the release announcement before upgrading.
Read more
Here’s When to Worry About Your Form Conversion Rates
ByDo you have a good conversion rate or is it just good enough? Here’s how to calculate the true value of a form conversion.
Read more
How UF Health Uses Gravity Forms for Critical Data
By Jeff MatsonThese days, hospitals have just as many online as they do offline. With multiple hospitals, clinics, colleges and research institutes, as well as over 22,000 employees, UF Health is no exception. Combine that with over 1,500 sites across a multiple WordPress Multisite installations, and you have quite the technological challenge to keep everything moving smoothly. We always love to hear about how people are using Gravity Forms in large-scale, mission-critical environments. Today, I had the pleasure of chatting with one of the University of Florida Health‘s senior developers: Chris Wiegman to get a better understanding of the unique challenges they face every day, and how UF Health uses Gravity Forms to solve those problems.
Read more
Gravity Forms v2.3 Released
By Carl HancockGravity Forms v2.3 is now available via automatic update and the downloads page. Version 2.3 is a feature release that includes a variety of enhancements and improvements. A complete rundown of the features, enhancements, and changes can be found below.
Read more
How to Reduce Customer Fears Around Checkout Forms
ByAre you experiencing too many abandoned carts? Here’s how to fix your forms to stop it from happening.
Read more
A Non-Developer’s Guide to Creating WordPress Forms
ByWant to create WordPress forms but not sure where to start? This is the guide for you.
Read more
5 Cool Things Sites are Doing With Gravity Forms
ByHere are a few really cool Gravity Forms examples from other designers and developers out there.
Read more
Uploading Files to Google Drive from WordPress
By Jeff MatsonIf you frequently handle user-submitted file uploads on your WordPress site, you’ll likely want to place them on a cloud storage provider like Google Drive. By sending your file uploads to a cloud storage provider such as Google Drive, you will not only have a backup in the event of a disaster, but your web host will likely be much happier with them off of your server. In this article, we’ll show you how to easily send any file uploads from your WordPress form directly to Google Drive.
Read more