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Our Thoughts.

A collection of missives and messages, along with nerd talk and company carryings-on.

Setting Clear Expectations with Your Lead Generation and Contact Forms

Setting expectations is a key way to boost conversion. In this article, we show you how to set expectations with your forms.

Gravity Forms v2.4.17 Release

By Jonathan Calderon

We’re excited to announce the new release of Gravity Forms v.2.4.17! Inside this release, you’ll find: Added security enhancements. Credit: Ryan Knell. Added the “Empty (no choices selected)” choice to the conditional logic rule value drop down for Multi Select fields. Added an error message to Form block when no forms exist. Added the gform_print_entry_notes filter. (Complete changelog listed below) Gravity Forms v2.4.17 is now available for auto-update from the WordPress plugins page and also on the downloads page in the account area.

How Live Chat Apps Can Support Your Form Conversions

Did you know that adding a live chat app to your website could boost the conversions of your contact forms and lead generation forms?

The Best WordPress CRM Plugins for 2020: A Complete Guide

By Jonathan Calderon

You’ve probably heard of a CRM, even if you don’t currently use one. The good news is that now—yes, now—is the perfect time for you to implement a CRM and positively affect your business. A CRM is a tool that tracks all of the customer relationships your business has. Maybe you haven’t yet made the plunge to invest in this type of technology. A CRM is the best way to track all of the interactions various contacts have with your company. With a CRM, it’s easier for you to reach out to a website visitor and turn them into a customer, or to get in touch with a loyal customer to make an additional sale. A CRM keeps track of your leads and customers, their previous interactions with your company, their contact information, and other important details. Tracking all of that is nearly impossible without a CRM.

Gravity Forms is sponsoring WordCamp Bucharest

By Jonathan Calderon

Gravity Forms is proud to sponsor WordCamp Bucharest 2020! To celebrate we’re giving away a free one year Elite license! We’re so thankful that Gravity Forms has so many fans and users all over the globe. Last year in WordCamp Europe, it was special to meet so many of our fans face to face. This year, we want to continue our support of the WordPress community at home and abroad, so we’re partnering with various events throughout the year, including WordCamp Bucharest!

GetResponse Add-On 1.3 Update

By Jonathan Calderon

We’ve updated our GetResponse Add-On for Gravity Forms. This new update adds some simple fixes and some welcomed technical enhancements to a newer API. In this new Gravity Forms GetResponse Add-On v1.3 update, you’ll find: Added support for GetResponse API version 3. Added support for GetResponse Enterprise. Updated labels on the add-on settings page to reflect current GetResponse account types.

Streamlining your support process – How HeroThemes uses Gravity Forms

By Jonathan Calderon

Hello Gravity Forms fans! Continuing our Case Study series, we will showcase how HeroThemes has streamlined their support process thanks to Gravity Forms and some very clever integrations of their systems. Let’s begin the case study by introducing Richard from HeroThemes. He will walk us through how the integration has saved them time and money.

How to Set Up a Giveaway with Gravity Forms

You don’t need a fancy giveaway app to host a giveaway on your website. You can set up a giveaway with your favorite lead generation tool – Gravity Forms!

Introducing the official EmailOctopus Add-On for Gravity Forms

By Mark Quaranta

What is EmailOctopus? EmailOctopus is an affordable, easy-to-use email marketing platform for anyone with an audience. The EmailOctopus team is committed to saving you money, never compromising on deliverability, and providing great service with a personal touch.

5 WordPress Security Tips to Protect Your Website

By Gravity Forms

You may think your website has no appeal to hackers, but think again: On average, 30,000 websites are hacked every day, allowing cyber criminals to distribute malicious codes to website visitors and obtain sensitive information from your clients and customers. WordPress now powers 34 percent of the Internet, making it one of the most popular CMS platforms, but this popularity means that hackers have had a lot of practice finding the platform’s vulnerabilities thanks to automated software and tried and tested techniques. To keep your website from being compromised, here are five tips to combat the most common WordPress security issues, as well as the best WordPress security plugins to keep your site safe.

5 Form Problems That Cause Users Friction

In this article, we explain friction, show you the top causes of form friction, and explain how you can eliminate these issues.

6 Tips to Reduce Spam Form Entries

If you have a form on public web pages, you’re bound to get some spam. In this article, we offer strategies to reduce them.

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We believe there's a better way to manage your data and forms.