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News & Updates

A collection of missives and messages, along with nerd talk and company carryings-on.

Website Popups: Valuable Tools or Annoying Distractions?

In this article, we discuss the advantages and disadvantages of popups so you can decide whether this controversial tactic is right for your website.

Say Hello to ‘Adderley’ – All You Need to Know About WordPress 5.4

By Megan Jones

On the 31st March, the newest version of WordPress was released – WP 5.4. Named after the famous American jazz trumpeter, Nat Adderley, WordPress 5.4 has some exciting additions and enhancements that focus on improving the block editor as well as privacy tools and the developer experience.

Introducing the Official PayPal Commerce Platform Add-On

By Gravity Forms

PayPal Commerce Platform: An All-In-One Global Commerce Solution Gravity Forms is excited to announce its integration with PayPal Commerce Platform. Ideal for eCommerce solution providers, online marketplaces, and crowdfunding platforms, this Commerce Platform combines PayPal’s most advanced technologies, tools, and services, to enable your sellers to accept payments from customers around the globe.

Introducing the official Square Add-On for Gravity Forms

By Mark Quaranta

The Gravity Forms Square Add-On lets you accept payment on your WordPress website and quickly turn your site into a successful online store.

Best SEO Plugins for WordPress in 2020

By Jonathan Calderon

With millions of blogs and businesses competing for attention every day, it’s important to have a plan for bringing traffic to your WordPress site. And since search engines dominate the online marketplace (far outstripping social media marketing), SEO needs to be part of the equation. What is SEO? SEO, or search engine optimization, is the practice of gaining more qualified traffic to your website by increasing your visibility on search engines. You do this by optimizing your user experience, strategically incorporating keywords into your content, building links, creating strong meta descriptions, and making your site otherwise attractive to search engine algorithms.

Update on COVID-19 (Coronavirus)

By Gravity Forms

To the Gravity Forms community, We want to quickly touch base with you regarding COVID-19 (Coronavirus). First and foremost, we hope that you and your loved ones are well. Concerns over COVID-19 are spreading across the globe and with an international team at Gravity Forms, we are monitoring the worldwide situation like you. With each new day, we are likely to see more cases, more news, and more impacts to our daily lives. Amidst this uncertainty, we hope to provide any stability we can, even if that’s only for your WordPress site.

6 Lead Generation Trends for 2020

In this post, we go over the biggest lead generation trends for 2020. Learn these techniques and incorporate them into your lead generation strategy.

How to Create Coupons for Your Payment Gravity Forms

Coupons are powerful tools to market your products and services. In this article, we show you how to create your own coupons in Gravity Forms.

Gravity Forms WordPress Forms Stripe v3.4@2x

Stripe Add-On 3.4 Update

By Jonathan Calderon

Hello Gravity Forms merchant power users! We are introducing an important update to our Stripe Add-On for Gravity Forms: Added security enhancements. Added support for Strong Customer Authentication (SCA) to the Stripe Card field (Stripe Elements) payment collection method. Deprecated the Gravity Forms Credit Card Field. Fixed an issue with Stripe feeds conflicting with feeds from other payment add-ons in the browser. SCA Stripe Elements Update! We are excited to announce that Stripe Elements is now SCA (Strong Customer Authentication) compliant. If you want to learn more visit our Stripe Support of Strong Customer Authentication docs. Deprecation of the Gravity Forms Credit Card Field The Gravity Forms Credit Card Field has been deprecated in the Stripe Add-On from version 3.4. Forms that are currently using this field will continue to work. However, it is not possible to add the field to new forms. Refer to this document for more information.

Setting Clear Expectations with Your Lead Generation and Contact Forms

Setting expectations is a key way to boost conversion. In this article, we show you how to set expectations with your forms.

How Live Chat Apps Can Support Your Form Conversions

Did you know that adding a live chat app to your website could boost the conversions of your contact forms and lead generation forms?

The Best WordPress CRM Plugins for 2020: A Complete Guide

By Jonathan Calderon

You’ve probably heard of a CRM, even if you don’t currently use one. The good news is that now—yes, now—is the perfect time for you to implement a CRM and positively affect your business. A CRM is a tool that tracks all of the customer relationships your business has. Maybe you haven’t yet made the plunge to invest in this type of technology. A CRM is the best way to track all of the interactions various contacts have with your company. With a CRM, it’s easier for you to reach out to a website visitor and turn them into a customer, or to get in touch with a loyal customer to make an additional sale. A CRM keeps track of your leads and customers, their previous interactions with your company, their contact information, and other important details. Tracking all of that is nearly impossible without a CRM.

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