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How to Customize the Text on a Form Submit Button

By Megan Jones Published February 1, 2022

The submit button is one of the most important elements of any form, but it is often overlooked. Displaying a clear call to action (CTA) on your submit button will grab your users’ attention and encourage them to submit that form.

By default, the submit button on any form created using Gravity Forms simply reads ‘Submit’. However, we recommend that, for the majority of situations, you customize this text, adding a clear CTA that is relevant to your form and appeals to your audience.

In this article, we discuss the importance of choosing the right CTA for your form, look at some examples from the Gravity Forms website, and crucially, walk through how to customize the text on a submit button when you create a form with Gravity Forms.

Let’s get started…

Use a Strategic Call-to-Action

A strategic CTA makes it clear to users what action they need to take on your site. In the case of a form, the CTA on your submit button will encourage users to complete and submit the form – ultimately boosting form conversions and helping your site convert again its goals.

The CTAs used on submit buttons will differ greatly, depending on the type of form you have created, the content, and your audience. An attention-grabbing CTA will remind your users of why they began to fill out the form in the first place and the benefit of submitting it.

Let’s have a look at some examples of CTAs on our website…

The Gravity Forms Demo form submit button…

The Form Template Library submit button…

The Gravity Forms contact form button…

Other CTAs could include…

• Sign Me Up
• Register Now
• Subscribe Today
• Join Us
• Create My Account
• Get a Free Quote
• Claim Your Free E-Book
• Get the Guide
• Get Your Free Demo
• Start Your Free Trial
• Try It Now
• Order Now
• Buy Now
• Get Pro Now

So now you have some good ideas for the CTAs on your forms, let’s next find out how to customize the text of the submit button with Gravity Forms…

How to Customize the Text on a Submit Button

When you use Gravity Forms to create your web forms altering the text on a submit button is a quick and easy process.

To do so, open your form within the form editor and select Settings > Form Settings.

Now scroll down to Form Button. Here, under Button Text, you can alter the text on the submit button, creating the perfect call-to-action for your form.

Once you have customized the button’s text, scroll down to the bottom of the page and click on Save Settings.

Then Preview your form to check out your new button!

For more information on other Form Settings, check out the Gravity Forms docs.

Gravity Forms 2.6 – Coming Soon!

Gravity Forms 2.6 beta was released last month, and is packed with exciting new and improved features and functionality, including a new intuitive form embed process, an impressive redesign of the UI for Choices fields, and a relocated form Submit button.

With Gravity Forms 2.6 you’ll find the Submit button moved out of the Form Settings and into the form editor, making for a much smoother form design process.

The relocated Submit button means that you will now be able to position the button within the last line of a form alongside other form fields, without needing to use CSS Ready Classes. You will also be able to alter the Submit button settings without having to leave the form editor. Form creation just got faster!

As mentioned, Gravity Forms 2.6 is currently in beta, and we are asking for members of our community to test the beta and get in contact with any comments, questions, or feedback. To find out more about 2.6 and how to test the beta, have a read of this article – Gravity Forms 2.6 Beta 1 – Test it Today!

Final Thoughts on Customizing the Text on a Submit Button

As you can see, customizing your submit button is a quick task, but one that definitely has benefits. By displaying an attention-grabbing CTA on your submit button, instead of just the default ‘Submit’, you will help inspire your users to complete and submit the form, consequently improving your form submission rates.

Not yet a Gravity Forms customer? Find out what types of forms you can create with our free demo – Sign Up Today!