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Brand new release: Zoho CRM Add-On 2.4

By Gravity Forms Published June 25, 2025

We are pleased to announce the release of the Zoho CRM Add-On version 2.4. This release contains updates and fixes including…

• Fixed code placement to be consistent with the WordPress coding standards.
• Removed excess form data from logging.
• AF: Updated process_feed() return value for compatibility with Gravity Forms 2.9.4, so the framework can save the feed status to the entry meta.

Zoho CRM: Scalable sales and marketing tools for growing businesses

Looking for a flexible CRM that can keep up with your business? Zoho CRM is a powerful, end-to-end platform packed with tools for contact management, marketing automation, analytics, and even AI-assisted workflows.

With the Gravity Forms Zoho CRM Add-On, connecting your WordPress forms to Zoho is simple – no complex setup required. Whether you’re collecting basic contact details or building out sophisticated sales pipelines, this integration helps you get more from every form submission.

Key features of the Zoho CRM Add-On:

• Create contacts automatically – Instantly generate new Zoho CRM contacts when someone submits a form on your site.
• Update existing records – Keep your contact data up to date by mapping form fields to existing Zoho records.
• Generate sales leads – Convert submissions into actionable sales leads and assign them to Zoho contacts automatically.
• Use conditional logic – Only send entries to Zoho CRM when certain conditions are met, giving you full control over which data is synced.

Whether you’re just starting with email collection or ready to dive into more advanced CRM features, the Zoho CRM Add-On scales with you. You can even build dedicated opt-in forms that route contacts directly into targeted Zoho mailing lists or sales workflows.

To get started, install the Gravity Forms Zoho CRM Add-On and begin capturing high-value data with every form submission on your terms.

Note: The Zoho CRM Add-On is available with the Gravity Forms Pro, Elite, and Nonprofit licenses. Visit our pricing page for more information on the features and other add-ons available on each plan.

Zoho CRM Add-On v2.4 Changelog

• Fixed code placement to be consistent with the WordPress coding standards.
• Removed excess form data from logging.
• AF: Updated process_feed() return value for compatibility with Gravity Forms 2.9.4, so the framework can save the feed status to the entry meta.

If you are a Gravity Forms Pro, Elite, or Nonprofit license holder, the Zoho CRM Add-On v2.4 can be updated in your WordPress dashboard, or downloaded manually from your account downloads page.