Integrate Gravity Forms with MailPoet using GC MailPoet
By Gravity Wiz
Updated September, 15, 2025
Written by the Editorial team at Gravity Wiz…
Ahh, Gravity Connect: MailPoet – bringing the flexibility of Gravity Forms to MailPoet workflows while keeping everything in WordPress. Poetry to the (work)flow.
This connection covers basic MailPoet actions like subscribing, unsubscribing, and tag management, then goes beyond with custom field mappings and a shiny form field for real-time MailPoet list selection, letting you create dynamic forms that go far beyond capturing basic info.
Let’s take a closer look at what this enchanting connection looks like, shall we?
Manage your email list on autopilot
Set up MailPoet feeds and turn any form submission into a subscriber automatically – perfect for newsletters, onboarding sequences, or drip campaigns. If it’s a multi-use form (like user registration or gated content), you can use conditional logic to subscribe users only when it makes sense, based on their choices or actions.
Updating subscriber information is just as easy. If a subscribed email is run through a “Subscribe” feed with updated personal info/custom fields, those updates are instantly reflected in MailPoet with the new submission.
If unsubscribing is in order (goodbyes happen!), the “Unsubscribe” action unlocks an easy way for users to unsubscribe, improving their experience and the quality of your lists at the same time.
Get the right emails to the right people
Form submissions aren’t just data – they’re insight. Use them to tag subscribers, populate custom fields, and place them in just the right segment automatically. Want to tag high-value customers or remove interest-based tags as preferences change? The “Add Tag” and “Remove Tag” actions do the work for you in an instant.
Bring flexibility with the MailPoet List field
Let people choose exactly which lists they want to hear about right from your form. The MailPoet Lists field makes it easy for users to subscribe (or unsubscribe) from specific topics (aka lists), reducing friction and keeping your emails always relevant.
Example Use Case: Create a subscription management tool that seamlessly allows users to subscribe to new lists or unsubscribe from lists they’re no longer interested in. How? By using two feeds and conditional logic. Add a selector that controls which feed will run while keeping everything in the same UI, making it a breeze for users to manage what lands in their inbox.
100% native WordPress solution
With GC MailPoet, your email setup stays entirely in your hands. Your forms, email campaign content, and subscriber data all live in WordPress.
What this means:
- Increased privacy: MailPoet and Gravity Forms store data locally, while GC MailPoet natively integrates the two fully inside your site. This helps with privacy compliance (GDPR, CCPA) and avoids sharing more data than necessary with third parties.
- Streamlined performance: You’re not dependent on external services uptime or API throttling. If your site is up, your forms and newsletters keep working – even if some third-party provider is having a bad day.
- Easier backups & migrations: Because everything is stored in your site’s database, a single site backup includes your forms, subscribers, and email campaigns. Moving to a new host? It all comes along with one migration.
- Magical efficiency: No jumping between dashboards or juggling multiple logins. All your data, settings, and tools are accessible directly from your WordPress admin.
Single platform, single price
That’s it: Instead of paying per subscriber or per form submission, get unlimited data transfers for a single yearly price. Magical stuff.
Get connected!
If you’re looking to get Gravity Forms and MailPoet to write poems together, Gravity Connect: MailPoet gives you the opportunity to use their strengths to the fullest. Plus, it was brewed by Gravity Wiz, which means it’s backed by regular updates and a team of wizards that knows Gravity Forms inside and out.
Interested in giving this connection a spin? Check out the GC MailPoet docs or get Gravity Connect now!