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Brand new release: Google Analytics Add-On 2.4

By Gravity Forms Published June 25, 2025

We are pleased to announce the release of the Google Analytics Add-On version 2.4. This release contains updates and fixes including…

• Added a new gform_googleanalytics_mp_session_id filter to allow for custom session ID handling.
• Updated session ID handling in Measurement Protocol to use the updated GA4 cookie format.
• Fixed an issue where form submissions fail when using the new AJAX submission method.

Gain actionable insights with the Google Analytics Add-On

Want to understand how your audience interacts with your forms? The Gravity Forms Google Analytics Add-On makes it easy to track form activity, providing valuable insights into user behavior and form performance – all within your Google Analytics account.

Track the metrics that matter

Whether you’re measuring conversions or analyzing where users drop off in multi-page forms, this add-on helps you turn data into action.

• Form conversions – Monitor completions for newsletter signups, payment forms, surveys, subscriptions, and more. Evaluate top-performing forms and track specific conversion goals over time.
• Form pagination events – Track user progress across multi-page forms to identify where drop-offs occur. Use this insight to refine your form content and improve completion rates.

Flexible integration options

The Google Analytics Add-On supports multiple connection methods, including:

• Google Measurement Protocol (Recommended)
• Google Analytics
• Google Tag Manager

Smarter form optimization starts here

Once installed, the add-on automatically sends form submission and pagination-related events to Google Analytics. From there, you can assess user behavior, pinpoint friction, and continually improve the form experience on your site.

To learn more, visit the Google Analytics Add-On section in the Gravity Forms documentation.

Note: The Google Analytics Add-On is available with the Gravity Forms Elite and Nonprofit licenses. Visit our pricing page for more information on the features and other add-ons available on each plan.

Google Analytics Add-On v2.4 Changelog

• Added a new gform_googleanalytics_mp_session_id filter to allow for custom session ID handling.
• Updated session ID handling in Measurement Protocol to use the updated GA4 cookie format.
• Fixed an issue where form submissions fail when using the new AJAX submission method.

If you are a Gravity Forms Elite or Nonprofit license holder, the Google Analytics Add-On v2.4 can be updated in your WordPress dashboard, or downloaded manually from your account downloads page.