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Brand new release: Google Analytics 2.4.1

By Gravity Forms Published March 11, 2026 · Updated March 6, 2026

Gravity Forms is pleased to announce the release of the Google Analytics version 2.4.1. This release contains updates including…

• Added the ability to automatically output scripts when using Manual Configuration.
• Updated the add-on to use the new versioning system.

Gain actionable insights with Google Analytics

Curious how people are engaging with your forms? The Gravity Forms Google Analytics Add-On lets you connect your forms directly to Google Analytics so you can see how users interact with every step.

With form tracking in place, you can monitor the metrics that matter most. Measure conversions, review performance across different forms, and see how users move through multi-page experiences.

Track the metrics that matter

In-depth insights make it easier to understand what’s working and where you can refine the experience, helping you continually improve your forms with data you trust.

• Form conversions – Monitor completions for newsletter signups, payment forms, surveys, subscriptions, and more. Evaluate top-performing forms and track specific conversion goals over time.
• Form pagination events – Track user progress across multi-page forms to identify where drop-offs occur. Use this insight to refine your form content and improve completion rates.

Flexible integration options

The Google Analytics Add-On supports multiple connection methods, including:

• Google Measurement Protocol (Recommended)
• Google Analytics
• Google Tag Manager

Smarter form optimization starts here

Once installed, the add-on automatically sends form submission and pagination-related events to Google Analytics. From there, you can assess user behavior, pinpoint friction, and continually improve the form experience on your site.

To learn more, visit the Google Analytics Add-On section in the Gravity Forms documentation.

Note: Google Analytics is available with the Gravity Forms Elite and Nonprofit licenses. Visit our pricing page for more information on the features and other integrations available on each plan.

Google Analytics Add-On v2.4.1 changelog

• Added the ability to automatically output scripts when using Manual Configuration.
• Updated the add-on to use the new versioning system.
• Fixed an unexpected redirect when a user tries to complete the setup without selecting a connection type.

If you are a Gravity Forms Elite or Nonprofit license holder, the Google Analytics v2.4.1 can be updated in your WordPress dashboard, or downloaded manually from your Gravity account.