Blog -

How to create an electronic press kit (EPK) request form on WordPress

By Sarah Kirkwold Updated September, 23, 2025

One of the smartest moves you can make as a musician is to create an electronic press kit.

If you’re serious about your music career, you already know how important first impressions are. You also probably know that promoters, journalists, and venues don’t like to be kept waiting for the materials they need to book, feature, promote, or support your music.

An electronic press kit is your professional résumé in digital form. It’s a one-stop shop for your bio, photos, music samples, videos, and press coverage. Having a polished EPK makes it easier for people in the industry to not just book you, but take you seriously.

But here’s the problem: many musicians rely on outdated PDFs or scattered folders. Those can get lost, go out of date, or create friction for the person who wants to support you.

The solution? Hosting your electronic press kit directly on your WordPress website and using Gravity Forms to make it interactive, professional, and easy to manage.

In this guide, we’ll walk through:

• What an EPK is and why every musician needs one.
• The essential elements to include in your electronic press kit.
• Roadmap to creating an electronic press kit on WordPress.
• How Gravity Forms can take your EPK to the next level with automation, requests, and lead capture.

By the end, you’ll have a clear roadmap to building an EPK that not only looks impressive but also works hard for your music career.

Why musicians need an electronic press kit

An EPK isn’t just another promotional tool – it’s the foundation of your professional image.

Here’s why an EPK is so important:

• Streamlines communication – Instead of answering dozens of emails with the same questions (“Do you have high-res photos?” “Where can I find your bio?”), your EPK provides everything in one place.
• Looks professional – Journalists, venues, and industry professionals expect a polished EPK. Having one instantly sets you apart as a serious artist.
• Saves time – You don’t have to dig through files or worry about sending huge email attachments.
• Boosts opportunities – The easier it is for people to access your materials, the more likely they are to book you, feature you, or collaborate.
• SEO advantage – Hosting your EPK on WordPress helps it get indexed by search engines, making you more discoverable to promoters and fans alike.

In short: your EPK works for you 24/7, helping people say “yes” faster.

What to include in your EPK

Think of your EPK as a package of carefully chosen materials that tell your story and show why you matter. Here are the must-have elements:

• Professional bio – Keep it concise but engaging. Share your background, influences, achievements, and what sets you apart. Include both a short (one-paragraph) and long (one-page) version.
• High-quality photos – Provide downloadable, high-res images for print and online use. Include live shots, promotional portraits, and band photos.
• Music samples – Embed your best tracks using an audio player. Highlight songs that represent your style and are likely to appeal to industry pros.
• Videos – Add live performance clips or music videos. Promoters want to see your stage presence and energy.
• Press coverage – Showcase notable reviews, interviews, or articles. Add links and pull quotes that highlight your strengths.
• Discography – List your albums, singles, and notable releases. Include links for streaming or purchase.
• Tour dates – Keep a regularly updated list of past and upcoming shows to demonstrate your activity level.
• Contact information – Make it easy for people to reach your manager, publicist, or yourself directly.
• Social media links – Provide links to your main platforms so promoters can see your engagement with fans.

Optional extras:

• Technical rider – A downloadable file outlining your stage setup and equipment needs.
• One-sheet PDF – A summary document for quick reference, often requested by booking agents.
• Brand assets – Logos, album covers, or artwork files.

The key is to keep your electronic press kit focused and professional. You don’t need to overwhelm people with everything you’ve ever done. Instead, make it easy for them to find what they need in seconds.

Frequently asked questions

What is an electronic press kit (EPK) for musicians?

An EPK is a digital portfolio that contains your bio, high-quality photos, music samples, videos, press coverage, and contact details, designed to present you professionally to promoters, venues, and journalists.

Why should I host my EPK on WordPress instead of sending a PDF?

Hosting your EPK on WordPress ensures it stays updated, is easy to share via a simple link, improves your SEO, and offers a mobile-friendly experience without the risk of outdated or lost files.

How can Gravity Forms improve my electronic press kit?

Gravity Forms enhances your EPK by adding interactive forms for press requests, booking inquiries, and collaborations, while also automating file delivery, conditional routing, and contact database building.

Can I protect sensitive files in my EPK with Gravity Forms?

Yes, you can require users to submit their details before providing them access to assets they can download like high-res image packs, technical riders, or unreleased tracks.

What forms should I include in my WordPress EPK?

Recommended forms include a press request form for journalists, a booking inquiry form for promoters, a collaboration form for other artists, and a fan testimonial form to gather reviews for press use.

Roadmap to creating an EPK on WordPress

WordPress is the perfect platform for building an EPK. It’s free, flexible, and designed to help artists create professional websites that reflect their brand.

Don’t worry if you’re brand new to WordPress – our starter guides will walk you through the basics. The first step is choosing your domain name and hosting provider, and we’ve broken down exactly how to do both.

From there, the roadmap to creating your EPK is simple:

Choose a clean, professional theme

Choose a WordPress theme designed for musicians or creative professionals. A good theme will let you showcase images, audio players, and videos in a sleek layout that feels polished.

Theme pictured: https://smartwpress.com/lucille4/

Set up a dedicated EPK page

Create a new page on your WordPress site specifically for your press kit. Keep the URL simple, such as yourband.com/epk. This makes it easy to share in emails or messages.

Add your core content

Structure your EPK page around the must-have elements we outlined earlier. Use headings and sections for your bio, photos, music, videos, press quotes, and contact details.

Embed media directly

Don’t force visitors to download files unless absolutely necessary. Embed audio using built-in WordPress players or platforms like SoundCloud. Embed YouTube or Vimeo for videos. High-res images can be available via direct download links.

Optimize for mobile

Many promoters and journalists will view your EPK on their phone. Make sure your layout is mobile-friendly and easy to navigate.

Keep it updated

An electronic press kit is only valuable if it’s current. Update your tour dates, new photos, and press features regularly. Set a calendar reminder to review your EPK at least once every few months.

How Gravity Forms can enhance your electronic press kit

Hosting your EPK on WordPress is a strong first step, but adding Gravity Forms turns it from a static page into an interactive resource.

Gravity Forms is a powerful WordPress plugin that lets you build custom forms without touching code. With its drag-and-drop builder, you can collect bookings, payments, fan feedback, collaboration requests, and more – all in one place.

If you’re just getting started with WordPress and want to explore how Gravity Forms can elevate your site, check out our ultimate guide to Gravity Forms for musicians. It walks you through the basics and shows practical examples you can use right away

Here are some ways Gravity Forms can upgrade your EPK:

Collect industry requests

Add a Press Kit Request Form to your EPK page. This allows promoters, journalists, or venues to request additional materials you might not want to share publicly on your website like:

• High-res image packs.
• Access to private downloads (unreleased tracks, full album streams).
• Technical riders or stage plots.

Include fields like:

• Name and organization.
• Role (journalist, promoter, venue, manager, etc.).
• Contact information.
• Purpose of request (article, event promotion, review).

You can easily build this form from scratch, or start with a pre-made contact form template from the Gravity Forms Template Library.

Automate with conditional logic

Use conditional logic to show different fields depending on who is filling out the form. For example, if you add a Role field to your request form:

• If “journalist” is selected, show a field for “Publication name.”
• If “promoter” is selected, show fields for “Event date” and “Venue capacity.”

This ensures you collect the right details without overwhelming the user with irrelevant questions.

Enable notifications and confirmations

Set up automatic form notifications so the requester gets an email instantly with next steps, or a file containing your EPK materials. Add a custom confirmation message thanking them and inviting them to connect with you on social media.

Build your contact database

Every form submission is stored in WordPress. Over time, this builds a database of journalists, venues, and promoters you can reach out to for future press or tour announcements.

With Gravity Forms, you can connect to popular CRMs and email marketing services, making it easier to organize your contacts, grow your lists, and streamline your marketing efforts. Thanks to the wide range of available add-ons, you can extend your forms to fit almost any workflow.

Accept collaboration requests

Add a Collaboration Request Form to your EPK page. This allows other musicians, producers, or brands to easily reach out for partnerships. Gravity Forms can route these requests to your manager or bandmate automatically.

Want to explore even more ways to grow your musician website with WordPress and Gravity Forms? Check out our Ultimate guide to Gravity Forms for musician websites.

Example forms to include with your EPK

Here are some additional, practical forms that pair perfectly with an electronic press kit:

• Press request form – Collects details from journalists who need high-res photos or quotes.
• Booking request form – Allows promoters to request availability, fees, and tech requirements.
• Collaboration form – Lets other artists propose collabs, features, or co-writing sessions.
• Fan testimonial form – Gathers quotes and reviews from fans that you can use in your press kit. You can even take this a step further and automatically publish fan testimonials on your website with Gravity Flow.
• Material update request form – Allows industry contacts to opt-in for automatic updates when you release new press materials.

Each of these forms can be built in minutes with Gravity Forms and customized for your specific workflow.

Make your EPK work as hard as your music

Your electronic press kit is more than a collection of files, it’s the professional hub that shapes how the music industry sees you.

With WordPress, you can build a beautiful, accessible EPK that works on any device. And with Gravity Forms, you can take it further by adding interactivity, automation, and lead capture that keeps your career moving forward.

By including the right elements like a bio, photos, music, videos, press quotes, and contact info, you give industry professionals exactly what they need. And by enhancing your EPK with Gravity Forms, you turn it into a two-way street that not only informs but also collects valuable opportunities.

Remember, the goal is to make it as easy as possible for someone to feature you, book you, or promote you. The more seamless the process, the more likely they’ll take action.

With a WordPress-powered electronic press kit enhanced by Gravity Forms, you’ll look professional, stay organized, and stand out in a crowded industry.

Want to see how it all comes together? Try a free Gravity Forms demo today.