Referral Source Tracking for Gravity Forms
Add simple, reliable referral tracking to your Gravity Forms so you always know where your leads are coming from.
Stop guessing where your form submissions come from.
With Referral Source Tracking for Gravity Forms, you’ll know whether leads originated from Google Ads, Meta Ads, Bing, LinkedIn, TikTok, or beyond—all tracked automatically.
Setup is quick and simple.
Install the plugin and every form on your site is instantly equipped with referral tracking. Using first-click attribution, the plugin records the original source—even if visitors click through multiple pages before submitting.
Make your data work harder.
Use referral insights to confirm tracking, debug conversion issues, or export entry data for advanced reporting. You can even push submissions back into platforms like Google Ads to improve conversion accuracy and audience targeting.
Currently supported referral sources include:
- Google
- Google Ads, Google Organic
- Microsoft/Bing
- Microsoft Ads, Bing Ads, Bing Organic
- Facebook
- Facebook Ads, Facebook Organic
- Linkedin
- Linkedin Ads, Linkedin Organic
- X.com (formerly Twitter)
- X Ads, X Organic
- Reddit
- Reddit Ads, Reddit Organic
- TikTok
- TikTok Ads, TikTok Organic
- Pinterest
- Pinterest Ads, Pinterest Organic
- Snapchat
- Snapchat Ads, Snapchat Organic
- Yahoo
- Direct
- Mailchimp
- Campaign click tracking
- Constant Contact
- Campaign click tracking
- Salesforce Pardot
- Campaign click tracking
- Hubspot
- Campaign click tracking
More channels are added regularly, so your tracking only gets better over time.