Referral Source Tracking for Gravity Forms
Add simple, reliable referral tracking and utm tracking to your Gravity Forms so you always know where your leads are coming from.
Stop guessing where your form submissions come from.
With Referral Source Tracking for Gravity Forms, you’ll know whether leads originated from Google Ads, Meta Ads, Bing, LinkedIn, TikTok, or beyond—all tracked automatically.
Setup is quick and simple.
Install the plugin and every form on your site is instantly equipped with referral tracking. Using first-click attribution, the plugin records the original source—even if visitors click through multiple pages before submitting.
Make your data work harder.
Use referral insights to confirm tracking, debug conversion issues, or export entry data for advanced reporting. You can even push submissions back into platforms like Google Ads to improve conversion accuracy and audience targeting.
ANY referrer will be saved! Major sources below are auto labelled:
- Google: Google Ads, Google Organic, Gemini
- Microsoft/Bing: Microsoft Ads, Bing Organic
- Facebook: Facebook Ads, Facebook Organic
- LinkedIn: LinkedIn Ads, LinkedIn Organic
- X (Twitter): X Ads, X Organic
- Reddit: Reddit Ads, Reddit Organic
- TikTok: TikTok Ads, TikTok Organic
- Pinterest: Pinterest Ads, Pinterest Organic
- Snapchat: Snapchat Ads, Snapchat Organic
- Yahoo
- AI Assistants: ChatGPT, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek
- Email Platforms: Mailchimp, Constant Contact, Salesforce Pardot, HubSpot (campaign click tracking)
- Direct and Unknown (used when appropriate)
More channels are added regularly, so your tracking only gets better over time.
Which UTM parameters are captured?
utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id.
Which click IDs are captured?
gclid, gbraid, wbraid, msclkid, li_fat_id, rdt_cid, ttclid, pin_cid, snap_cid, mc_cid, mc_eid, and dclid.
Does it work with caching/CDNs?
Yes; Javascript runs client-side; no special config needed.
Is it GDPR/CCPA compliant?
Yes; when used with consent/legitimate interest and proper disclosure; no PII is captured by default.
Can I export the data?
Yes; data appears in Gravity Forms Entries and exports.