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Brand new release: Salesforce Add-On 1.1

By Gravity Forms Published July 2, 2025

We are pleased to announce the release of the Salesforce Add-On version 1.1. This release contains updates including…

• Updated “Connected to Salesforce account: account” UI to use the component library to ensure consistency with other add-ons.
• AF: Updated process_feed() return value for compatibility with Gravity Forms 2.9.4, so the framework can save the feed status to the entry meta.

Automate lead capture and supercharge your sales funnel with Salesforce

Say goodbye to manual data entry. The Gravity Forms Salesforce Add-On ensures that every qualified lead, contact form submission, or customer inquiry goes straight into your Salesforce pipeline.

The Salesforce Add-On bridges the gap between your WordPress site and Salesforce in real time. Whether you’re running lead gen campaigns, collecting quote requests, or managing customer onboarding, Salesforce can help.

With intuitive field mapping and support for custom objects, you have the flexibility to build forms tailored to your exact workflow. Set up smart conditional logic to route entries based on form content, and watch as Salesforce stays perfectly in sync with your form activity.

This integration helps you focus on the work that moves your business forward, without worrying about data slipping through the cracks. Perfect for marketing teams, sales ops, and service departments.

Key features of the Salesforce Add-On

• Salesforce object support – Create feeds that generate standard or custom objects in Salesforce, including Leads, Contacts, Accounts, and more.
• Dynamic field mapping – Once an object is selected, its fields will automatically load for mapping – ensuring accurate data collection and smooth CRM integration.
• Update existing records – Prevent duplicate entries by enabling updates to existing Salesforce records based on matching criteria.
• Manual connection option – Connect to Salesforce manually without logging into the target Salesforce account – ideal for agencies or multi-site setups.

Salesforce API Access Required

To use the Gravity Forms Salesforce Add-On, your Salesforce account must include API access. Use our Salesforce Connection Verification Tool to confirm your account supports the required features.

You can also refer to this Salesforce developer article for details on which license types include API access. If you’re unsure, we recommend contacting your Salesforce account executive or Salesforce support team.

For setup details and integration tips, check out the Gravity Forms Salesforce Add-On documentation.

Note: The Salesforce Add-On is available with the Gravity Forms Elite, Nonprofit, and Developer licenses. Visit our pricing page for more information on the features and other add-ons available on each plan.

Salesforce Add-On v1.1 changelog

• Updated “Connected to Salesforce account: account” UI to use the component library to ensure consistency with other add-ons.
• AF: Updated process_feed() return value for compatibility with Gravity Forms 2.9.4, so the framework can save the feed status to the entry meta.

If you are a Gravity Forms Elite, Nonprofit, or Developer license holder, the Salesforce Add-On v1.1 can be updated in your WordPress dashboard, or downloaded manually from your account downloads page.