Gravity Forms is a trademark of Rocketgenius, Inc. and we ask if you are going to start a site about or related to Gravity Forms that you do not use "Gravity Forms" or "Gravity Form" in the domain name or subdomain of your web site. Alternatives could be simply utilizing "GF", "Gravity" or other variations within your domain name that do not infringe on our brand. We must do this to protect and preserve our trademark and to avoid brand confusion that results in user confusion.
If you already own a domain name that includes "Gravity Forms" or "Gravity Form" then redirecting it to an alternative that does not infringe on our trademark is acceptable as long as the site that the user ends up on after being redirected does not contain "Gravity Forms" or "Gravity Form" within the domain name or subdomain and that you cease promoting and actively using the infringing domain name when mentioning or linking to the site and instead utilize the alternative going forward.
A good rule of thumb is if the domain name, subdomain or the web site itself looks like it could possibly be the Gravity Forms web site or a web site operating on our behalf, do not do it or stop doing it.
This policy is to protect not only our brand, but existing and future users of Gravity Forms. We frequently see sites misrepresenting our brand and distributing our product with malware embedded within it. Those users then either blame us for the issue or turn to us for help when they downloaded or purchased the plugin from a site not associated with us that has caused user confusion in the process.
This policy is not new and has been in place as long as Gravity Forms has been in existence as a product. It has also been explicitly stated as it relates to affiliate marketing within our affiliate agreement. However, there has been an increase in web sites taking advantage of our brand and we must be more proactive in protecting it.
If you run across a site that uses the "Gravity Forms" trademark within its domain name or subdomain, please contact us and let us know so we can reach out to the owners and notify them of this policy.